About Us

Bella Rouge welcomes you! As an up-market retailer of adult toys, novelties and erotic apparel, we pride ourselves on our quality advice, efficient service and professional attitude... bringing intimacy back into your bedroom with style and sensuality! 

Our products are 100% tested for quality and satisfaction - suiting all tastes and budgets, from Loving 'ol Roger Rabbit, lotions and potions to Games which will keep you enthralled. 

South Africa's sexiest store, Bella Rouge is located in Fourways Johannesburg - warm, welcoming and delighting you with all the exciting Goodies! 

Bella Rouge is about being comfortable as a woman or couple, exploring the store, whether you are trying on fantasy outfits or picking up a sex toy to see how it works, our purpose is you, helping to improve your sex life. 

We accept cash, debit and credit cards.

Jenni Holdsworth

Jenni Holdsworth first experience in the industry was at an Ann Summers party hosted in the UK, when she was just 22 years old. She knew instantly that this industry was for her.

"There is nothing more rewarding, than helping a woman get in touch with her sexuality. It literally changes her life."



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